Product Manager – a product’s story teller


In pharmaceutical business, product manager plays an important role in  ensuring the product work well, and generate the profit to the company. Product manager is the not only person that will make the brand shine, they also the person that dump the brand’s future as well.

After many years in roles, and years in coaching role, I’ve read, done and seen a lot, both negative and positive results. Today, I’m going to share with you three important elements of being a successful product manager

1. Know yourself:

While knowledge is important, knowing yourself as a product manager is even more important. Many  product managers who have high education and/or knowledge, might not actually bring the future to the brand. Knowing yourself is about your company, your current proposition, your mind and your progression of action . 

2. Knowing your market:

It’s look obvious to handle a brand while you know nothing about its market, it’s like eating an unknown wild fruit. It doesn’t matter what your background hold, or your how high your educate is, those will help you nothing if you rely on it too much.

A successful product manager knows everything about their market from A to Z, both internal and external, their own products and also their competitor’s products.

The opportunity is not actually come from only your product’s strength but more often business opportunity hidden in how well you understand your market situation.

How to really understand the market? Well, it’s quite simple, get your *ss out of your chair and office and get it into the market. 

Only exploring the market, understand how well your competitors are, and how your customer feedbacks are… only by then you’ll see the opportunity and future hold for your brand.

3. Understanding the story behind your brand:

Sitting and reading your brand’s product monograph or product profile is not actually making you become a strong product manager. You need to really understand the story, the rational, and the insight beyond what you see in the papers and product. It’s like a good story teller is not a person who can read or remember the story very well, but it’s about the person who can transform the story in the book into a complete meaning story telling with empathy and emotion.

Be able to tell to you customers the story of your products is very important, and only by that, you’ll success as a product manager.

Good luck…