Product Manager – a product’s story teller


In pharmaceutical business, product manager plays an important role in  ensuring the product work well, and generate the profit to the company. Product manager is the not only person that will make the brand shine, they also the person that dump the brand’s future as well.

After many years in roles, and years in coaching role, I’ve read, done and seen a lot, both negative and positive results. Today, I’m going to share with you three important elements of being a successful product manager

1. Know yourself:

While knowledge is important, knowing yourself as a product manager is even more important. Many  product managers who have high education and/or knowledge, might not actually bring the future to the brand. Knowing yourself is about your company, your current proposition, your mind and your progression of action . 

2. Knowing your market:

It’s look obvious to handle a brand while you know nothing about its market, it’s like eating an unknown wild fruit. It doesn’t matter what your background hold, or your how high your educate is, those will help you nothing if you rely on it too much.

A successful product manager knows everything about their market from A to Z, both internal and external, their own products and also their competitor’s products.

The opportunity is not actually come from only your product’s strength but more often business opportunity hidden in how well you understand your market situation.

How to really understand the market? Well, it’s quite simple, get your *ss out of your chair and office and get it into the market. 

Only exploring the market, understand how well your competitors are, and how your customer feedbacks are… only by then you’ll see the opportunity and future hold for your brand.

3. Understanding the story behind your brand:

Sitting and reading your brand’s product monograph or product profile is not actually making you become a strong product manager. You need to really understand the story, the rational, and the insight beyond what you see in the papers and product. It’s like a good story teller is not a person who can read or remember the story very well, but it’s about the person who can transform the story in the book into a complete meaning story telling with empathy and emotion.

Be able to tell to you customers the story of your products is very important, and only by that, you’ll success as a product manager.

Good luck…


“Snack” and “Snake” – Most Common Mispronounce

The word “snack” and “snake” are the most common mispronounce words among Cambodian people, even some journalists of some TV channel. Let’s make this right from wrong together.

  1. “SNAKE” [snāk] – (n) a long limbless reptile that has no eyelids, a short tail,          and jaws that are capable of considerable extension. Some snakes have a venomous bite.
  2. “SNACK” [snak]– (n) a small amount of food eaten between meals.


SNAKE    <>    SNACK

(ស្នេក)​​​      <>    (ស្នាក)

Jurassic World: What I have learned.


Yesterday evening, I and my families we went to see a newest release of Jurassic World, 4th part of Jurassic Park which originally introduced in 1993. The movie was quite good and everyone enjoyed it as much as I did too.

Just like usual, each time I see movies, no matter in the cinema or at home, I tried to learn and picked up some good points from those movies. Today, I would like to share some points that I learned and picked up from last night movie, Jurassic World.

+ Dare to take risk for success: Most people believe that Jurassic World will offer nothing beside excitement and stress release, but those were not just what Jurassic World could offer. Across the movie, you’ll see the main actor dare to risk himself to teach and communicate with his 4 raptors Blue and other three which I didn’t remember the name. Those raptors are predictors and they could kill him with just a single bite. Avoid from afraid those raptors, he taught those raptors and communicate with them successfully. At the end of the movie, those raptors help him to kill the biggest, strongest and cruelest dinosaur that intended to kill all the people in the island. This mean successes come from taking risk for it. Communication also a-two-side knife. 

+ Boss is the not the person that we should afraid of: Boss is our higher manager that manage, guide and show us direction to achieve a certain thing including work and life. However, boss also a human beings and we should not be afraid of them. If we have something to clarify or something to ask for help/support, just stand up and ask. In Jurassic World, Owen was the one that step into control center and yell on his boss, Clare, to do something that could protect tourists from harm or getting killed from a dinosaur. Even his boss, yell back on him and asked him to leave the control center, he still wanted his boss to think. In real life, this should be applied but need to modified. We, exactly, should not yell at our boss, but we should stand up and ask them to clarify something that we don’t understand or not clear. Stand up for good.

+ Explore the world to get more experiences: Zach and Gray, two little guys that really enjoy of exploring Jurassic World without any fears or mercy. They were really enjoy of what they were discovered and they learned from it. They even knew how to start-up a 12-year old truck to escape from jack-ass dinosaur. Explore means everything for our everyday life as well as for business. Opportunities out their in the market, we don’t have enough information or deep understanding about it, we’ll be the loser in the field. Keep explore for new opportunities to grow.

+ Should not compromise the risk from internal: What’s that mean anyways? Last night movie show us exactly why we should not compromise the risk that could happened from our internal persons. Vic Hoskins is the security leader but he tried to use raptors in the real field test to prove that they’re safe. During the problem occur in the island, Vic Hoskins tried to release raptors and in contrast, those raptors killed his team. This happened because he never listened to Owen and also just want to prove that he was right. In real world, the closest person in the firm would never also be a good friend. Should not completely trust on anyone otherwise we’ll just like Vic Hoskins’s team.

+ Real leader always at the front line: Owen was so brave and strong enough to lead his team to hunt the killer even though at the night time. He was not afraid of anything even though it was night time. He was the one to ride this bike at the front line and also the one that left after everyone. By compromising his life, his attracted raptors to follow up in order to help his friend in a wooden-whole. Finally he safe those man’s life. Leader is the one that go first, back last. Take risk for his team even it’s life threatening risk.

Learning is not just from books, classroom, but you can learn from anything, anyway you met or experienced with.

Books That Every Manager Should Read

Reading books not just a behavior to kill your free times, but also the tool that make you realize of yourself, everyone and everything around you and also give you some tips to improve your day-to-day life better.

Reading books it doesn’t mean that you’re stupid or lack of knowledge, it is a good behavior and knowing yourself, and which position you are at.

Some people they don’t like to read the books and claim they know everything. Some believes that reading is nothing, but action is something that should have done. Some believes that reading is just a behavior to show people around you that you’re high educated person. Honestly, reading should have bounded with action. However, there would no right action if you don’t read.

These books that I think every manager should have read:

1. How to motivate every employee by Anne Bruche: This book is very important to those who have direct subordinates or direct reports. In this book, the writer show you short and good tips for you easy to imagine and utilize it to actions.

If you’re using iPad, tablets or e-book readers, you can buy this book at Amazon by click on this link: How to Motivate Every Employee

2. 5 Levels of Leadership by John C. Maxwell: Do you know which level of leadership are you at now? Are you sure that you are behave in the right way? Do you believe that you are not using your position, your power to control your subordinates? Do you know how to improve your leadership skill?

If you’re not sure yet, this book might guide you and also explain you in very detail how and where you are at. This is a long detail book, you might need to take some times to read it but it worth to read. Click on this link to buy this book: 5 Levels of Leadership

3. Leadership and Motivation by John Adair: This book is like basic or fundamental of leadership including motivation. The writer shows you everything about a person’s need, behave, behavior and also leadership in general as well. Click on this link to buy the book: Leadership and Motivation

Enjoy your reading people. Hope this might help.

Some Behaviors at Workplace that Kill the Successes

Workplace is the place that most employees spends most of their time with. Some employees they stay the office more than their home and families.

Workplace is also the place to learn, to explore new idea and also the place that we doing new things to change the society and the world.

But some of the behaviors or attitude at workplace of some employees/staffs could potentially kill the new ideas, new expression or new change. And those behavior still exist everywhere.

Mostly reject or negative with new ideas is the behavior that will never accept of new things and will never accept any comments from others. Those behavior exist in those who thought they’re always right in no matter what situation or scenarios. If a workplace has those kind of staffs with more than 40% of all staffs they have, those company will never reach their goal or go further compare to those company that has less.

Suddenly laugh when someone stand-up and express the nature of human beings is “I am the best, I know everything and everyone is lower than me”. This kind of behavior will be appeared once there is someone stand-up and speak for any issues and someone suddenly laugh at the backstage. No matter how strong you are, but when you are about to say something and someone laugh at you, they your idea will fly aways and you don’t have any feeling to speak or express anymore. That behavior will stop everything and will also destroy the company as well.

“I am so comfortable with current situation” we’re working for only one goal is to grow or build up ourselves to a upper level. If in a company have more than 70% of the staffs who really want to build up and level up themselves to a upper level in the company, those company will be grow like a rocket because those people are working with humble, with passion and with integrity. In contrast, if a company have only 20% of the staffs are really wants to build up and level up themselves, those company will be just ordinary company like others – a company that achieve only day-to-day goal, don’t have clear vision and direction.

Never put the problem on the table for discussion and yet bring it discuss at somewhere else it doesn’t matter how huge or serious the situation or problem would be, if we together put those problem on the able and discuss, we’ll reach a solution one day and we both will comfort with that situation. But if we didn’t put on the table, yet we bring it to discuss outside the discussion room, those problem will still be a problem and the solutions will never have. If those keep happens, one day everyone, every staffs, every employee will feels demotivate and believe or not, they will one-by-one leaves the company.

Meeting room is a battle field no one wants to join the battle field, why? Because it is suicide action and place as well. A workplace that makes meeting room feels like battle field while in every meeting is like war, there’ll be no one would want to work with. Meeting room is just a the room that we put every problems on the table to discuss in order to find best solution. It’s not suppose to be the room that everyone feels it is Killing Room thought.

My manager or boss is the one that I shouldn’t touch or talk to – in Asian culture, if the one with higher position or higher rank of power, no one would dare to touch or talk to. Those culture will destroy the success of a company if those culture exist in those company. Why? Because you would never talk to or discuss with your higher boss or manager about what you want or needs and they will force you to work with what you don’t want to. This culture also block you from what is called “Speak Up Culture” when you have any issues or problem with others within your organization. Go and talk to your higher manager if you have any doubt with your direct manager or with anyone in your organization. Nothing to be fear, nothing to be worry and nothing to stop you from doing that.


សុភមង្គលក្នុងគ្រួសារគឺជាអ្វីៗទាំងអស់ដែលមនុស្សគ្រប់រូបត្រូវការ និងជាអ្វីៗទាំងអស់ដែលមានសារសំខាន់ណាស់សំរាប់គ្រួសារនិមួយៗ។ ក៏ប៉ុន្តែមិនមែនគ្រួសារទាំងអស់ទទួលបាននូវសុភមង្គលដូចៗគា្ននោះទេ។

តាមប្រពៃណីរបស់ប្រជាជនខ្មែរ មុនពេលធ្វើការរៀបចំគ្រួសារដល់កូនចៅ គឺតែងតែទៅរកគ្រូមើល គ្រូទាយជាដើម ហើយប្រសិនបើជាគ្រូទាយថាពួកគេមិនអាច ឬអាចរស់នៅជាមួយគ្នា ចាស់ៗនឹងយល់ព្រមតាមដោយពេលខ្លះមិនបានគិតពិចារណាអោយបានដឹតដល់ ឬមិនបានពិភាក្សាយោបល់ជាមួយសាមីខ្លួនទៀតផង។ ទាំងអស់នេះក៏ព្រោះតែពួកគាត់ចង់អោយកូនៗរបស់គាត់មានសុភមង្គលនៅថ្ងៃអនាគត។

តើសុភមង្គលក្នុងគ្រួសារបានមកដោយសារតែការទស្សន៍ទាយរបស់គ្រូហោរ៍ ឬដោយសារសាមីខ្លួនផ្ទាល់?

ការទស្សន៍ទាយគ្រាន់ជាការប្រម៉ើលមើលតែប៉ុណ្ណោះ គឺពិបាកក្នុងការយកជាការពិតណាស់។ សុភមង្ញលក្នុងគ្រួសារមួយគឺបានមកពីកត្តាមួយចំនួនដូចជា៖

. ការយល់ចិត្តគ្នាក្នុងគ្រួសារ និងការស្មោះត្រង់៖ ការរស់នៅក្នុងគ្រួសារត្រូវតែមានការយោគយល់ និងចេះពិភាក្សាយោបលរវាងគ្នានឹងគ្នា​ នោះទើបនាវាគ្រួសារអាចរកឹលយ៉ាងលឿនទៅមុខបាន។ គ្រូសារដែលចេះរយោគយល់គ្នា ចោះអត់អោនអោយគ្នា និងស្មោះត្រង់ហ្នឹងគ្នា គេកម្រនឹងឃើញពូកគេមានភាពរកាំរកូសគ្នាណាស់។ ទាំងទោះហើយដែលជាសុភមង្គលក្នុងគ្រួសារ។ ចំនុចនេះមានសារសំខាន់ណាស់ ពីព្រោះភាគច្រើននៃករណីលែងលះគ្នារវាងប្តី និងប្រពន្ធគឺបណ្តាលមកពីការមិនយល់ចិត្ត និងមិនស្មោះត្រង់និងគ្នា។

២. ការចេះរៀបចំទុកដាក់ និងចេះគ្រប់គ្រប់របៀបរបបក្នុងគ្រួសារ៖ មនុស្សម្នាក់តែងតែចង់បានការរស់នៅដែលប្រកបដោយផាសុខភាព និងមានរបៀបរាបរយ។ ហេតុនេះការចេះរៀបចំផ្ទះសម្បែង និងទុកដាក់របបប្រើប្រាស់អោយមានរបៀបរាបរយមានសារសំខាន់ណាស់ក្នុងការបង្កើន និងរក្សាសុភមង្គលក្នុងគ្រួសារ។ គ្រួសារដែលមិនមានការរៀបចំ គ្មានវិន័យ គ្មានការរបៀបរបប គឺតែងតែមានភាពរកាំរកូសមិនចេះចប់មិនចេះហើយ។ ភាពខ្វះវិន័យ ខ្វះការរៀបចំ និងការរស់នៅដោយភាពកក្វក់គឺជាសត្រូវនៃ សុភមង្គលគ្រួសារ។

៣. ការច្រណែន ប្រកាន់ និងប្រច័ណ្ឌ៖ បើចង់បានសុភមង្គលក្នុងគ្រួសារគួរគប្បីមិនអោយមានការច្រណែន ការប្រកាន់ និងការប្រច័ណ្ឌ ក្នុងកំរិតមួយដែលហួសហេតុ និងគ្មានហេតុផល។ និយាយដូច្នេះមិនមែនមានន័យថា ភរិយាមិនត្រូវយកចិត្តទុកដាក់ដល់ ស្វាមីរបស់ខ្លួន ឬក៏ស្វាមីចង់ធ្វើអ្វីបានស្រេចតែចិត្តខ្លួននោះទេ។ ប្រការទាំងអស់នោះវាត្រូវស្ថិតក្នុងកំរិតមួយសមស្រប និងមិនហូសហេតុនោះឡើយ។

៤. ការចេះជួយចែករំលែកការងារ និងភារៈរវាគ្នានិងគ្នា៖ មនុស្សណាក៏ចង់រស់នៅដោយសុខស្រួល និងមិនមានការនើយហត់ដែរ ក៏ប៉ុន្តែក្នុងគោលដៅរកសុភមង្គលដាក់ក្នុងគ្រួសារ ការជួយចែករំលែកនូវរាល់ភារៈ និងការផ្ទះដល់គ្នាគឺជាការចាំបាច់បំផុត។

ទាំងអស់នេះគ្រាន់តែជាជ្រុងដ៏តូចមួយក្នុងការស្វែងរកសុភមង្គលក្នុងគ្រួសារប៉ុណ្ណោះ ដែលសុភមង្គលទាំងអស់នោះគឺមិនមានអ្នកណារកមកអោយយើងឡើយ គឺយើងខ្លួនឯងជាអ្នកស្វែងរកដោយខ្លួន។

សុភមង្គលក្នុងគ្រួសារមិនមែនបានមកពីការទស្សន៍ទាយរបស់គ្រូទាយ ឬការបែរបន់នោះទេ គឺវាបានមកពីបាតដៃទាំងសងខាងរបស់ស្វាមី ភរិយា និងសមាជិកក្នុងគ្រួសារផ្ទាល់តែម្តង។ ការផ្តេកផ្តូលលើការទស្សន៍ទាយរបស់គ្រូទាយពេលខ្លះបានបំផ្លាញសុភមង្គលគ្រួសារទៅវិញ។ 

Books I Am Reading

Reading is become a part of my everyday habits. I read, write and explore what’s new that help supports my development plan.

There are so many books out there that you could find and read, but these are some books that I would recommend:

1. The 5 Levels of Leadership by John C. Maxwell

This book is very important book for anyone who’s on the way to be a leader, a manager or the one who’s giving an opportunity to lead people. This book will guide you to really understand who you are, where you are at now and what next in a leadership level. It provides you the clues to develop yourself as good leader and help you level up yourself as well.

2. Lead by Example by John Baldoni

How do you lead your team? How do you want your team to me? And how will you help your team? These are questions that you meet see during your leadership period. This book will guide and help you more to understand on how to make an example to others of your leadership and lead them by what they are seeing on you. This book will provides you tips to make sure they your team will follows you without any questions because they want you to lead them.

Business Principles and Management3. Business Principles and Management by James Burrow, Brad Kleindl, Kenneth E. Everard

This book is just collect almost everything about business, including business concepts, marketing concepts and also financial management that support you business. This is very good book indeed. It will provides you a clear vision to really grow  your business and idea as well.

Study will be end once you are no long in class, but learning will never ends, it will go with you until die.