Sony Experia Z4: Small Move with Big Mistake


While Samsung mobile, HTC and also LG were introduced and about to introduce their new 2015 flagship smartphone, Sony chose to stay quiet with mysterious rumor smartphone introduction.

Samsung mobile is happy with their over-expected sales from Samsung Galaxy S6 and 6 Edge, HTC still straggling with their new HTC M9 which is not actually success. Sony just quietly introduced their newest flagship, Sony Experia Z4 with minor change and upgrade.

With Experia Z4, Sony only upgraded processor to Qualcomm 810 Octa-core, 32GB internal storage and 3GB of RAM while design and material keep the same. Speaking of design, nothing changes beside a bit lighter, and removed magnetic charger port and move the USB port to bottom of the device.

This minor changes show that, Sony is struggling with helping Sony mobile to a better place. Sony cannot introduce a break-through smartphone to attract their customers and this will lead to lose their customers to Samsung’s hand.

Sony mobile, better think twice about this and introduce all new device with top-not spec and attractive design body.


Why Hi-Tech Device Is Burning Our Money

The world is changing too fast. From day to day, technology is showing its capability in changing our living style and behavior. Hi-Tech devices helping us to see the world in different way, helps to communicate with each other with ease and helping us do business with just a few taps.

But beside of all those pros, hi-tech devices also the “money burner”. Why? Here are some reasons:

  1. Hi-tech – Hi-price: New hi-tech devices always comes with high price. For example, iPhone 6 that Apple had just introduced, many phone shops in Cambodia sold it with very high price, but just after a few months, the price dropped down to almost standard. This marketing method can help those shop owners earn huge amount of money with just a second.
  2. Short life cycle: Once a new product introduce to the market, many people are trying to get one for themselves, but they almost forgot that every product has its own life cycle, and those cycle is just one year. Once the next generation product introduce, the old generation will drop the price and they will lose huge amount of money if they’re willing to change for the new generation product. For example, Sony Mobile committed that they will introduce new product in every 6 months. That’s the best way for those companies to earn money and also the best way for you to burn your money as well.
  3. Add-on features: Newer generation products will be improve in terms of quality and features, but those little added features will burn huge amount of your money while the current one that you’re owning is enough to help you do your business very well. Add-on features are just like a gasoline to boost the speed of a vehicle.
  4. Accessories: To increase the revenue of the company, some hi-tech companies develop separate accessories, so called “genuine accessories”. This is the way to earn more money. To get the maximum productivity of device, you need to pay more on some important accessories, for example, if you want to get the full strength of nVidia Shield Tablet, you need to pay $60 for WiFi Controller and $50 for Cover. There are a lot of companies that doing their business in this way such as Apple, Dell, Microsoft… etc.

Once new product introduce, people are willing to get one without thinking of Price, Cost, Life cycle and Productivity.

Complications of An iPhone

While the world is changing so fast, phone is now became a part of each and everyone’s life, we mostly carry it to everywhere and everytime. There are so many options and choices out there, but the first phone that everyone will keep their eyes to at the first moment of deciding to own a phone is the iPhone.

iPhone is good, elegant design and super attractive. Each and every year Apple releases it new version of the iPhone. There are so many phones int the market but iPhone is still the first option.  Today I am going to talk about the good things of the iPhone because I believe that everyone alredy defined them already, but today I am going to talk some complications of the iPhone instead.

1. Copying files in and out: It’s very easy to just plug in your iPhone into the computer but it is not easy at all to copy the files in or out of your iPhone. You need to have iTune to do that and sometimes iTune can also cause your computer crash. I don’t what’s the reason why Apple needs to do that. What if yoh want to copy or even send some files to your friend from your iPhone while you don’t have the computer?  Bluetooth that built in the iPhone is not for send or receive any files, it was built for just only hand-free headset. That’s ashamed of Apple while Android or Windows Phone devices can do that without any problem.

2. Battery life is just too short: Can you imagine that you spent more than $700 to own an iPhone and yet you need to charge it almost each and every times when you’re at the office or home to make sure that your beloved iPhone won’t die before the day end. That’s obvious to just keep looking at your phone’s battery status almost every hour. Looking back into other devices in the market while some of them can survive 2 days of using without any problem.

3. Fragilely devices: iPhone well-known is the most fragilely smartphone in the market. Just one little single drop, you could potentially cry, but things would be different if you drop a BlackBerry phone.

4. No quite button for every apps: Very annoying when you have to use your iPhone’s home button each and every time in order tyo quite the running apps. Why don’t just put a quite button to the apps, Apple?

These are just some of the complications that iPhone users will face. However, iPhone is very good device in terms of user experiences, user satisfaction and also good looking device.

No matter how, decision is yours and I believe every decision based on evaluation.

How Do You Choose Your New Smartphone?

Speaking about the “evaluation” of the smartphone, it is changing with an unexpected speed. Looking back the first BlackBerry smartphone in 2000s, those smartphones powered by 600MHz CPU with 16 or 32MB of RAM and it was enough to blow every user’s mind. I still remember in 2007 when I own a BlackBerry smartphone with black and white screen and there was not backlite light and I have to press on the light button each and every time at night to see SMS or type and messages, but I really enjoyed of using it at that time.

Now, looking at current smartphone with tons of apps and bulk of storage, CPU and RAM. Some phones are powwered but quad or octa core CPU with computer class RAM (2 or 3 GB of RAM). Based on the hardware and the needs of the customers, this is just too bulky hardware.

When we coming to think about applications or apps, some companies offering with millions of apps, but do we really need those huge amount of apps?

Let’s sit back together and think about how would you use your smartphone to support your works and everyday life. These below assumptions are based on my own experiences and some came from my interview with my friends.

1. Choosing smartphone with high-end hardware – most of my friends, including me, we choose or eyes on any smartphone with high spec because we believe that high spec will offer use lag free experience. But to be honest, we rarelh use all of those hardware resource to really maximize its capability ans strength. This is the waste of resource and money that we invest in it. Normal or regular users would needs a reasonable hardware to support their taks only and that’s also mean saving and moving forwards.

2. Apps – Nearly 100% of my friends choose new phone based on apps(usually use this term for smartphone and tablet). This is one of the ost common reason flor them to use or buy a smartphone which is cost them some extra money. This could be right or it could be just a waste of your money. Let’s answer this question together: “What kind of apps that you’re usually use everyday?  How many apps?“. To be honest,  most of us use just around 5 to 10 apps out of thousand of those available apps out there and some time we don’t even have enough time to use those selected apps as well, so why would we base on this and choose a phone that could potentially cost us upto $1,000 by based on its software offering service? Use moneh wisely is much better.

3. Elegant design with slim and premium looking – When we talking about good looking phones, this might equal to fragilely chassis as well. Companies are trying to attract their customers by releasing elegant and good looking phone by sometimes somehow comprising the strength of the phone. We want a good looking phone but some times we don’t even have time to show it off to the people around us. We should think about how to use it because these phones are mkoney burners.

These are just my assumption that based on my experiences and also the interview from my friends but there are just so many different opinion and reasons to the Smartphone that I didn’t know. Let’s figure it out what you really need before you choose to buy a new smartphone that fit to your need and also ckost saving.

64 bit — Do We Really Need It?

Apple is the only company who always make us surprise by their new innovation and creative ideas. Recently, they released an unthinkable mobile CPU with the brand new architecture, 64bit architecture.

Speaking about 64bit CPU architecture, we already knew about this years ago with Intel’s CPUs, but bringing 64bit CPU into level of mobile devices is still the things that no one thought about.

This is a good move for Apple, but the question is, do we really need that 64bit CPU in our mobile device?

Currently, not so many people are really care about this architecture because most of the applications that we’re using either on our laptop or desktop were design to work both in 32 and 64bit. We rarely to see any different in terms of speed, calculation and algorithm if we are just entry-users.

In fact, 32bit architecture is still enough for entry users like you, and me while we are mainly use for simple works like emails, word processing…

At the mean time, it is just not 64bit era on mobile yet and 32bit is just enough for you complete and finish your works without any doubt.

Why Do Apple iPhone Still Popular?

Everyone, every teenagers and every businessmen are still keeping their eyes on Apple’s products, especially, iPhones. Since launched until now, iPhone is the most successful smart phones ever introduced to the market.

So, why do people still dream to own an iPhone?

To understand the customer’s mindset would never be easy, but to understand them in a simple way would always be easier. Most of the customers are wanted that iPhone, especially teenagers. They might not actually need it, but the wants are always the most powerful factor to generate the consideration. They want an iPhone because:

  1. An iPhone are always the blow-your-mind smart phone ever. The first time you see an iPhone, the day that you will fall in love with it without any idea. The elegant unibody, screen resolution and the gorgeous metallic design are always the factor that make people choose an iPhone over any other smart phones.
  2. Software ecosystem – iOS is the most advance system for smart phone and you can only find it on the iDevices only. There will be no any other devices that can run iOS beside Apple’s iDevices. With thousands of apps, and games, you can just download the apps that you need and enjoy the day with your iPhone without any doubt.
  3. E-mails on the go – iOS support with almost any kind of email app client from basic Yahoo to Exchange mail. With just a few simple taps, you will have your email inbox update any time, any place and anywhere you go.
  4. Projector – imagine that you can project your presentation from you smart phone, how easy it would be. Almost there is no any smart phone can do like that.

These 4 major factors are just based on my consumptions only and I do believe that there’re many more factors that can make people choose an iPhone over others.