Common Mistakes in Running a Business

“No one will work as an employee forever.” This is a short, simple and meaningful statement. Everyone has their own plans either big or small business. Those are long term plan that everyone planned.

However, beside having a good plan for business from location until product lines, there are some common mistakes that most of us have without notice. Those are:

1. “The moment I can sell my products or services, that’s enough.” Business isn’t just about get everyone sold, getting the money and profits from customers. Not so small proportion of Cambodian businessman or businesswoman think that they just get their products or service sold is enough for them. That’s completely wrong, customers are not just coming in, buy their need and they okay, they need something else called, satisfaction. Satisfaction is very important for business, and it’s long-term business source of growth. Once they satisfy with what we provided both quality and service then they will consider to come back and buy more.

2. “Put everything in the store is ready to go.” Have you ever stepped into a store or mart and spend ten minutes to find stuffs that you needed? And sometime you could not find its location in the store or mart? In digital era, people not stupid but also need directions. Put signboard the name of the goods on the shelf would be more helpful for customers to find their stuffs easily and lesser time consume. That also can help to advertise the goods that you’re selling in  your store or mart as well. For example, this morning I went to Tella Mart, I accidentally saw Toyota Oil Filter at the lower bottom of a shelf where I believe super hard to find and see. I was really surprised. If I didn’t accidentally see it, I would never know that they also selling Toyota’s spare parts then. Those issues would be easily solve with just single piece of paper.

3. “Quantity is not as good as value.” Doing business means earning money. The more money you get, the more success you are. But however, with the tough competing market like everyday, high value maybe or maybe not the suitable measurable option anymore. Selling goods with lower price may bring your market-value down if compare to competitors, but in returns you’ll get more in terms of turnover, customers and customer’s satisfactions. For example, if you are selling Avian pure drinking water with a price of $5 per bottle (a 1L bottle) and you can only sell it 20 bottles per day, thus you’ll get $100 per day from Avian 1L bottle sales. But in contrast, you can easily sell 50 bottles of Lyon pure drinking water which priced at $3 per bottle (a 1L per bottle packaging), this means you get $150 from Lyon, higher sales compare to Avian pure drinking water. You see the differences, right? Do not just look into Value, but we should be mindful with Quantity as well. More sales, more money and more growth.

4. “Why I have to share my benefits with my clients?” Currently, with high competing with each other, manufacturers offer plenty of options for their clients, business partners and those come direct benefits that their clients or business partners would get from them. However, their clients and business partners will never share those to their end-users. Why? because they believe that they will lose their benefits as well as their business reputation as well. Those benefits need to be shared through many ways such as discounts, or free-goods.

5. “Just make it done, anything happens will later on solve.” A successful business need to have a good planning and execution as well. Most businesses, especially, family-business here in Cambodia, almost have no business plans, marketing plans as well as long-term vision. They just running their business, once they face obstacles, they will try to solve it. A strong businessman or businesswoman, they can predict the obstacles that would happen along the way and they also prepare a suitable solutions for that. Any business new a good planning. 

6. “I and I alone will manage everything.” It is good if  you can do it because it’ll help you reduct much cost on hiring a manager to help you manages all the stuffs in your store, firm or organization. But however, that kind of management will bring you countless headache, messy and unmanageable situation or problems. Empower people and give them authority to manage a certain stuffs would be much helpful and efficient. Do not try to micromanage your firm alone or you’ll be mess-up everything and also by far demotivate your staffs as well.

These are some mistakes that I, during my working experienced it and saw it. I’ve seen so many business model in Cambodia follow these including some well-know family businesses. That should have change.

ទង្វើរដ៏ចង្រៃរបស់យុវជនមួយចំនួនពេលធ្វើដំណើរតាមដងផ្លូវ

ចរាចរណ៍នៅតាមផ្លូវសាធារណៈកំពុងតែក្លាយជាបញ្ហាមួយ ដ៏ដូចជាប្រធានបទមួយដ៏ក្តៅគគុក ក្នុងការពិភាគ្សារបស់ប្រជាជនគ្រប់រូបផងដែរ។ កក្តាទាំងអស់នោះវាបណ្តាលមកពីបញ្ហាយ៉ាងច្រើន ប៉ុន្តែខ្ញុំសូមលើកយកនូវអាកាប្បកិរិយា និងទង្វើរដ៏ចង្រៃមួយចំនួនរបស់យុវវ័យបច្ចុប្បន្នដែលក៏ជា មូលហេតុដែលបង្កអោយមានបញ្ហាមិនចេះតិចមកនិយាយ។

១. ភ្លើងលឿងត្រូវបន្ថែមល្បឿន ភ្លើងក្រហមជឹះកាត់ធម្មតា៖ ប្រហែលជាពួកគេគិតថាជីវិតរបស់គេ និងអ្នករួមដំណើរជាមួយអាចរកទិញបានតាមផ្សា ឬមួយប្រហែលជាគេមានលុយច្រើនចាយមិនអស់ ក៏គិតចង់ទិញជីវិតមកទុកគ្រាន់ផ្លាស់ប្តូរហើយមើលទៅ។ ទោះយ៉ាងណាក្តី ទង្វើនេះវាពិតជាចង្រៃរកអ្វីប្រៀបមិនបាន។

២. ជឹះម៉ូតូមានកញ្ចក់មើលក្រោយ និងពាក់មួកការពារ មើលទៅសម្រ៉ែ មិនទាន់សម័យ៖ កញ្ចក់ទុកមើលក្រោយជាឧបករណ៍បញ្ជាស់គ្រោះថ្នាក់ដែលអាចកើតមាន ពេលយើងបត់ឆ្វេង ឬស្តាំ។ មួកការពារសុវត្ថិភាពសំរាប់អ្នកបើកបរម៉ូតូវាមានសារៈប្រយោជន៍ប្រៀបបានទៅនិង ពោងសុវត្ថិភាព និងខ្សែក្រវ៉ាត់សុវត្ថិភាពរបស់រថយន្តអញ្ចឹងដែរ។ មិនពាក់មួកការពារពេលបើកបរ ហាក់ដូចជាបើកបររថយន្តមិនមានពោងសុវត្ថិភាព និងខ្សែក្រវ៉ាត់អញ្ចឹង។

៣. ជឹះម៉ូតូមួយជួរមិនសប្បាយទេ បើពីរឬបីជួរវិញសប្បាយណាស់៖ ពេលខ្លះពួកគេជឹះម៉ូតូ ពីរទៅបីជួរដោយមិនខ្វល់ពីអ្នកដទៃសម្បីតែបន្តិច។ ចុះបើជឹះតែមួយជួរដូចគេឯងទៅវាថី? វាមិនសង្ហារឺ? ជឹះមួយជួរហ្នឹងវាស្លាប់រឺ?

៤. ជឹះយឺតៗអត់សង្ហាទេ ទាល់តែ ៧០គ.ម/ម៉ ឬលើសពីហ្នឹងទើបអស្ចារ្យ៖ ចុះអីក៏អគតិយ៉ាងនេះ? មិនខ្លាចស្លាប់ខ្លួនឯងក៏គួរគិតដល់ជីវិតអ្នកដទៃផង។ កុំចង្រៃដល់ថ្នាក់ហ្នឹងពេក។

៥. សម្លេងម៉ូតូស្ងាត់ៗចឹងមិនឡូយទេ ទាល់តែ ១០០០dB ទើបឡូយ៖ សំណាងហើយដែលគេមិនគប់ស្បែកជើងចំកណ្តាលមុខនោះ កុំគិតថាខ្លនធ្វើអញ្ចឹងវាសង្ហានោះ វាជាការរំខានមួយដែលមិនអាចទទួលយកបាន។

ទាំងអស់នេះគ្រាន់ជាជ្រុងតូចមួយដែលខ្ញុំបានជួបប្រទះរាល់ថ្ងៃ។ សូមយុវវ័យខ្មែរយើងដែលបាន នឹងប្រព្រឹត្តនូវទង្វើរទាំងអស់នេះ មេត្តាគិតឡើងវិញថាត្រូវឬខុស។

ខ្ញុំសូមសរសើរដល់យុវវ័យ ក៏ដូចជាអ្នកដែលគោរពច្បាប់ទាំងដែលមានការយល់ដឹងពីផលវិបាក ក៏ដូចជាទុក្ខធុរៈរបស់អ្នកដទៃ។ សូមបន្តនូវទង្វើរដែលល្អៗទាំងនោះបន្តទៀតដើម្បីកុំអោយជនជាតិដទៃមើលងាយជនជាតិខ្មែរយើង។

ចូររក្សាកេរ្តិ៍ឈ្មោះរបស់ខ្មែរដែលដូនតាខិតខំបង្កើត និងបន្សល់ទុកអោយយើងជំនាន់នេះ។

សូមអភ័យទោសប្រសិនបើការប្រើពាក្យពេជមានការលើលលុះខ្វះខាត ឬមិនត្រូវអក្ខរាវិរុទ្ធ។

Why Early Breast Cancer Detection or Screening is Import

Breast cancer is the most common cancer in women worldwide, either you’re living a developed or developing country. It is estimated that worldwide over 508 000 women died in 2011 due to breast cancer [1].

In Cambodia, breast cancer is the 2nd most common cancer in women with 1,255 cases in 2012 and this number will raise up to 1,409 cases in 2015 [2]. Speaking of breast cancer among Cambodian women is still sound strange.

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Most Cambodian women mostly not aware of breast cancer and screen method and tools. They only know that they have breast cancer when the symptoms appear which is at late stage of breast cancer while treatment option nearly not possible.

Early detection or screen is very important. The most important benefit of early detection or screening is to help women who’s at risk with breast cancer a chance to live longer, live freely from breast cancer.

For an example, a Hollywood actress, Angelia Jolie, who was suffered from breast cancer now live freely with her families without worry about of this disease. She was diagnosed with breast cancer at very early stage and she decided to operate to remove those cancer cells from her body that helped her to reduce the risk of breast cancer from 85% down to 3% to 5%.

Early breast cancer detection is very important to those who have relatives (grandmother, mothers, sisters or any close relatives) with breast cancer to really make sure that they’ll not suffers from this deathly disease.

There are many recommendation and also guideline from American Cancer Society for breast cancer detection or screening [3].

  • Women age 40 and older should have a mammogram every year and should continue to do so for as long as they are in good health
  • Women in their 20s and 30s should have a clinical breast exam (CBE) as part of a periodic (regular) health exam by a health professional preferably every 3 years. Starting at age 40, women should have a CBE by a health professional every year.
  • Breast self-exam (BSE) is an option for women starting in their 20s. Women should be told about the benefits and limitations of BSE.
  • Women who are at high risk for breast cancer based on certain factors should get an MRI and a mammogram every year.

While currently, some of breast cancer detection available in Cambodia, I would recommend Cambodian women aged from 40 onward to get yourself test. Currently available methods in Cambodia such as mammogram, and BSE which you could detect it yourself. Shortly in the future, an hi-tech machine will be install and that would help a lot of Cambodian women to detect breast cancer and reduce more death from this deathly disease.

Get yourself screening or detection for early breast cancer, will you help live longer with disease free and you’ll have more time with your families. 

References:

[1]. WHO Breast cancer: prevention and control http://www.who.int/cancer/detection/breastcancer/en/index1.html%5D

[2]. Globocan: Cambodia estimated new breast cancer in 2015 [http://globocan.iarc.fr/old/burden.asp?selection_pop=29116&Text-p=Cambodia&selection_cancer=3152&Text-c=Breast&pYear=3&type=0&window=1&submit=%C2%A0Execute]

[3]. American Cancer Society [http://www.cancer.org/cancer/breastcancer/moreinformation/breastcancerearlydetection/breast-cancer-early-detection-acs-recs]

Beggars: Should or Should not Give?

Source from internet

Cambodia is a developing country and it is also one of the poorest country in the world and region. Civil war in 1970s have left Cambodia with so many poor people, and countless uneducated people as well. Those complications leads so many problem in the society and one of the most common see is “beggar”.

If you travel to Cambodia or you live in Cambodia, you will see so many beggars at almost all the streets in Phnom Penh, and other big cities such as Siem Reap etc. When it comes to this point, I always ask myself each time when I see beggars on the sidewalk. “Should I give them money or not? What will happen if I give them? And what will happen if I don’t give them?”

To be honest, I pity them and wants to give them some little money, but when it comes to the long term complications, I stop. Why? Because most of them can work to feed themselves in a better way beside begging for money. Some of them stronger than me, some of them fatter than me and some of them younger than me to be exact.

If I give them the money, they would think that the way that they are doing is the most easy way to get money and feed themselves and they will keep continue to doing it and without thinking of another way which is better.

But if I don’t give them, some of them would die hungry because some of those are elderly people, some of them are even older than my mother. They cannot work to feed themselves anymore or maybe they don’t have any relatives, or families that could take care of them, so begging for little money will help them to survive a bit longer.

The idea and purpose is different from one to another. But for me, I only give to money to them if they are old, cannot work to feed themselves and to the one who’s absolutely broke.

The decision is yours and giving or charity the most honorable activities of human kinds. Our little activities could change the world that we’re living it.

Cambodia: Pharmaceutical Business Opportunities

Pharmaceutical business is one the fast growing business in Cambodia. With ~13% year-on-year growing, this business field interested so many pharmaceutical companies both local and multinational pharmaceutical companies.

But at the end of the day, not all of those companies are successes in this field. A few multinational companies have made a very good growing in this business field.

Below is some of my observation in term of business opportunity for this field based on disease areas:

1. Infectious diseases: This is the fastest growing area. There’re so many companies that doing business with antibiotic from amoxicillin to quinolones or even broader antibiotic. Non all of them success since price is the most competing strategies and method that most of those company using right now to gain the market share and increase the revenue.

But however, if you plan to step into pharmaceutical business in Cambodia, antibiotic should be the one that you need to explore first. The opportunity is there, but the information and approach will be different. Just explore and create your most fit approach to this area.

2. Respiratory diseases: This area including asthmatic diseases and other respiratory tract infection such as sinusitis etc. Cambodia is developing country and the respiratory track infection is the most common if compare to other disease. Dirty roads, bad environment, people are not much care about their living environment. Those could be a big opportunity. The biggest barrier of this business field is that not so many Cambodian people are really understand the important of using respiratory tract infection while they have any problem. They compromised the risk and possible complications of that disease. You might need to invest more in generating their awareness to drive their needs of respirator tract infection agent.

3. Diabetes, Hypertension: With the improving of economic and living style, Cambodian people are facing huge challenges ahead of their future. Diabetes and hypertension are increasing it proportion among Cambodian people. In the next 5-10 years Cambodian people need a better care of diabetes and hypertension. Invest in this disease awareness now will bring you a brighter future.

4. Cancer diseases: The world is changing and the nature of disease in Cambodia also changing from day to day, year to year as well. Cancer is the most fear disease among Cambodian people. Once they diagnosed with cancer they willing to pay with any price to get treatment. Better cancer treatment agent is the most needed.

យុទ្ធសាស្រ្តមួយចំនួនដែលរដ្ឋាភិបាលបរាជ័យក្នុងការអនុវត្តន៍

បើនិយាយពីរដ្ឋាភិបាលកម្ពុជាសព្វថ្ងៃនេះគឺទទួលបាននូវការ រឹះគន់ ក៏ដូចជាការសរសើរមួយចំនួន ប៉ុន្តែក្នុងចំណោមយុទ្ធសាស្រ្តដែលរដ្ឋាភិបាល បានលើកឡើងក៏មានទាំងការជោគជ័យ និងបរាជ័យផងដែរ។

ក្នុងពេលនេះខ្ញុំគ្រាន់តែលើកយកនូវយុទ្ធសាស្រ្តមួយចំនួនដែលស្តាប់មើលទៅដូចជាអស្ចារ្យ តែធាតុពិតជាបរាជ័យយ៉ាងធ្ងន់ធ្ងរ របស់ថ្នាក់ដឹកនាំ។ យុទ្ធសាស្រ្តទាំងនោះរួមមានដូចជា៖

១. លើកកំពស់វិស័យកសិកម្ម និងប្រព័ន្ធធារាសាស្ត្រអោយបានរីកចំរើន៖ យុទ្ធសា្រស្តនេះត្រូវបានរាជរដ្ឋាភិបាលលើកមក និយាយម្តងហើយម្តងទៀត។ ពីមួយអាណ័ត្តទៅមួយអាណ័ត្ត មិនចេះចប់មិនចេះហើយ។ ក៏ប៉ុន្តែខ្ញុំកម្រ ឬអាចនិយាយបានមិន ដែលបានឃើញសមិទ្ធិផលអ្វីជាដុំកំភួនឡើយ។ ប្រជារាស្ត្រនៅតែបន្តការធ្វើស្រែចំការ​ ប្រវ៉ះនិងមេឃ ពឹងផ្អែកតែលើទឹកភ្លៀង ដោយមិនមានប្រព័ន្ធស្រោចស្រប់អ្វីនោះឡើយ។ ផលកសិកម្មនៅតែមានតំលៃថោក ថោកដល់ថ្នាក់សឹងតែមិនអាចទទួលយក បានទៀតផង។ នេះជាបរាជ័យដ៏ធំបំផុតរបស់ថ្នាក់ដឹកនាំ។

២. ថ្ងៃនេះថ្ងៃស្អែក កុំអោយមានគ្រោះថ្នាក់ចរាចរណ៍៖ និយាយទៅខ្ញុំហួសនឹងនិយាយទៅហើយ។ ថ្ងៃនេះថ្ងៃស្អែកកុំអោយមានគ្រោះថ្នាក់ ចរាចរណ៍តែធាតុពិតវិញ ក្នុងមួយថ្ងៃ មានគ្រោះថ្នាក់ចរាចរណ៍មិនក្រោម ៣០ ករណី ហើយមានមនុស្សស្លាប់ ជាមធ្យម ៥ ទៅ ៦ នាក់ជារៀងរាល់ថ្ងៃ។ នេះឬដែលហៅថា ថ្ងៃនេះថ្ងៃស្អែកកុំអោយមានគ្រោះថ្នាក់ចរាចរណ៍?

៣. គ្រប់ស្ថានីយ៍ទូរទស្សន៍ មិនត្រូវផ្សព្វផ្សាយ ឬបំផុសបំផុលអោយមានការទទួលទានជាតិស្រវឹងឡើយ៖ បើតាមការដែលខ្ញុំឃើញរាល់ថ្ងៃនេះ ក្នុងចំណោមការផ្សាយពាណិជ្ជកម្ម តាមទូរទស្សន៍ ឬវិទ្យុ គឺមានយ៉ាងហោចណាស់ក៏ ៣០% ទៅ ៤០%​ ដែរដែលជាការផ្សព្វផ្សាយពីគ្រឿងស្រវឹង ហើយអ្វីដែលកាន់តែអស្ចារ្យទៅទៀតនោះគឺ ក្រុមហ៊ុនផលិតស្រាប៊ៀរ និងគ្រឿងស្រវឹងដ៏ទៃទៀតកំពុងរីកចំរើនគួរអោយកត់សំគាល់។

៤. លុបបំបាត់បក្សពួកនិយម ការកេងប្រវ័ញ្ញ ការស៊ីសំណូក និងអំពើពុករលួយ៖ ព្រះម្ចាស់ថ្ងៃ!គ្រាន់តែស្តាប់ក៏ពេញចិត្តដែរ តែការពិតវិញគឺមិនអាចដាក់លេខបានឡើយ។ អំពើពុករលួយ ស៊ីសំណូក បក្សពួកនិយម វាបានចាក់ឬសយ៉ាងជ្រៅក្នុងស្ទើរតែគ្រប់ស្ថាប័នទាំងអស់ តាំងពីមូលដ្ឋានរហូតដល់ថ្នាក់លើ។ និយាយរួមទៅគឺវារលួយអស់ទៅហើយ រកកន្លែងល្អគ្មាននោះទេ។ តែអ្វីដែលល្អនោះគឺមួយរយៈចុងក្រោយនេះ ថ្នាក់ដឹកនាំបានខឹតខំក្នុងការកែលំអខ្លះដែរនៅតែមិនអាចទប់ស្កាត់នូវអំពើទាំងអស់នោះបានឡើយ ព្រោះវាចាក់ឬសជ្រៅពេក។

៥.​ រាស្ត្រមានមុនរដ្ឋ៖ ខ្ញុំមិនចង់និយាយទេពីផ្នែកនេះ ព្រោះវាហួសនឹងថ្លែងទៅហើយ។ ជាក់ស្តែង វាបែរជាផ្ទុយស្រឡះទៅវិញ។ សព្វថ្ងៃនេះ ក្រុមខ្សែរដ្ឋមន្ត្រី និងជួររដ្ឋាភិបាលមានលុយចាយមិនអស់ មានផ្ទះវីឡារាប់ខ្នង ជឹះសុទ្ធឡានថ្លៃៗរាប់សិបម៉ឺនដុល្លា ចំណែកប្រជារាស្ត្រវិញ ក្រដល់ថ្នាក់រកអង្ករច្រកឆ្នាំងសឹងមិនបាន។ ​

ទាំងនេះគ្រាន់តែជាជ្រុងមួយដែលខ្ញុំអាចមើលឃើញ ហើយខ្ញុំលើកយកតែផ្នែកសំខាន់ៗប៉ុណ្ណោះ ចំណែកផ្នែកផ្សេងៗទៀតទុកអោយអ្នកទាំងអស់គ្នាជាអ្នកវាយតំលៃទៅចុះ។

Street Food and Health

If you are Asian or used to live in Asia countries, you might once experienced of eating “street food”.

The term of “street food” look strange in some cases, but it is very simple in most of Asian countries and Asian people. Street food is affordable for most Asian people who normally poor. Street food is not always bad, nor not always good. It has its pros and cons, among of those healthy concerns is the most discussed topic.

Street food equal the meaning of “affordable” and to make it even more affordable or increase its affordability, the cooks has to compromise the quality of the food’s ingredients.

Most people are really enjoy it because of some reasons:

1. Street food is cheaper: The term of “affordability” is the top of list for any decision making of huge percent tag of people. They want to survive, to live but spend less. They need to save money as much as possible to support and secure their family economic.

2. Street food fast, a lot of choices and close to workplace: Normally, street food always offer more choices, easy, quick and most important is close to their workplace. They just need walk out of their workplace and they can enjoy their meals with not-so-expensive bills.

3. Don’t want to spend time in cooking or do not know how to cook: Some people, sometimes including me, don’t actually like cooking. Cooking is process and it is remain skills, patients, talents and experiences. People who’s busy, they don’t actually spend any times in cooking, so they decides to choose what is easy, and fast so that they do something more than just cooking.

4. Living alone: Nearly 90% of single people are not actually cooking or eating at their home. They just don’t want to cook or sometime, eating alone is boring thus they need to go out and eat out to enjoy their life.

5. “Street food” is a kind of snack: Especially, teenagers, they’re really enjoy of eating “street food” with their friends and they considered it as snack. You can see how they enjoy it if you travel along some road around Royal Palace, Riverside, Koh Pich or some parks at around 3:30PM to 4:00PM.

street-food-phnom-penh

These above reasons that can boost the “street food” business grow faster than what we imagine (I don’t know exactly how the growth rate is look like).

However, “street food” also the main reasons or cause of some infectious diseases such as hepatitis A, B and C, Typhoid, Diarrhea, salmonella, warms etc. But most of people are not actually concerns about those kind of diseases while they just need something quick, easy and cheap.

The choice is yours but no matter what you will choose, just make sure that it balance between easy, cheap and healthy life.